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Wednesday, January 19, 2011

Should Apple buy MySpace?

Newscorp is looking to unload its MySpace property, which has had its staff cut by almost 50% and seen many of its users flock to FaceBook.  There have been many rumors of possible buyers.  The most often named is FaceBook, which would make sense as they could then move the remaining hold outs over to FaceBook and shut down MySpace, but might have trouble gaining regulatory approval.  Another obvious buyer could be Google, as they have been looking for a way to get more into the social scene and compete with FaceBook.  Also mentioned have been AOL, Yahoo or private investment firms looking to grab the brand cheap and revive it.

But one name that has not come up is Apple.  With MySpace being big into music, it might play well with Apple's recently announced Ping service.  This would be a good way for Apple to boost the number of bands and users of their Ping service quickly.  Apple has been looking for a social strategy and at one point was rumored to be interested in acquiring FaceBook.  Also, Apple has been working with Rupert Murdoch and Newscorp on an iPad magazine and an acquisition of MySpace would hardly make a dent inApple's pile of cash on hand.

1 comment:

  1. I've been debating this with my friends for awhile. MySpace would be a great fit for Apple's music social networking strategy.