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Friday, October 29, 2010

Will Apple build more "cars"?...

Steve Jobs once compared iDevices to"cars" as apposed to traditional PC's and Macs which he called "trucks".  Trucks refer to professional computers, while cars would be personal computers.  Many people call the iPad the computer for their parents or other people who are afraid of the complexity of the personal computer because it is so intuitive and easy to use.  The iPad and iOS obscur some of the complexities of the computer, such as the file system.  Is it possible that Apple will build more iOS type of devices beyond just the iPad/iPhone products?

With Mac OS X Lion, Apple is brings some of the features of iOS back to the Mac.  Apple could take this even further and build a true iMac, an all-in-one computer based on iOS instead of Mac OS.  The first thing they need to do is come up with a new way to interect with the UI.  Apple has already pointed out that they considered a touch screen for the MacBook Air, but that it just didn't work for prolonged usage.  So this new iMac may use a keyboard and trackpad, but still use a simple interface like iOS.  This concept could also be extended to the Apple TV or a Mac Mini replacement, just supply your own keyboard, trackpad and display.

The Mac OS based computers will not go away, we will always need trucks.  But there will be a large number of users out there who don't need a truck to do what they need to do.  I see Apple eventually splitting into 2 lines of computers, the cars, which would be consumer oriented iOS based devices and the trucks, which would be the Mac OS X line of professional notebooks and desktops.

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